Showing posts with label Cameron. Show all posts
Showing posts with label Cameron. Show all posts

Saturday, February 19, 2011

Let us make our politics less sanitised and a little more dangerous.

Blog posts are ephemeral, but occasionally it can be worth revisiting one already written. Here is an update of one from a year ago and written after the General Election.

As a teenager, I recall visiting Downing Street and putting my hand on the famous door. A tangible connection to history perhaps. Returning in my thirties, I was confronted with a wrought iron security gate. I felt saddened at the restriction.

'So what?' you might ask. Well today, we see a street turned into a giant outside broadcast backdrop for the media circus. A metaphor for the distance between the electorate and the political elite, with the Fourth Estate filling the vacuum and filtering what we are to know. We have a political disconnect and the geography of our most famous street exemplifies what has gone wrong. Politicians are now physically more secure behind these gates, but insulated from the approbation and heckling of the public.

The distance between government and the public is as great as ever. The former's misreading over the public perception of forest sales, the Big Society and banking bonuses are cases in point.

The political elite needs to meet real people with all the unpredictability that comes with it. Stop using audiences as patsy backdrops and contrived photo ops to legitimate "consultation". Now that would be real communication. AV electoral reform may signal a return to hustings, MPs widening their appeal, decent oratory, unsanitised debate and politics which is more lively and unpredictable. Now that would be a way of getting more people to vote.

Monday, February 14, 2011

The Big Society and bankers' bonuses - an exercise in hypocritical communication.

Bankers’ bonuses and the relaunch of the Big Society are strange bedfellows, and yet this week they will both hit the media headlines. Contradictory messages from the government - and what will the electorate make of it all?

The Big Society espouses a set of values where giving, voluntary work, charity, community spirit, " we are all in it together" and social responsibility are the drivers. They are the apex of Maslow’s Hierarchy of Needs ie self-actualisation and fulfilment. Contrast this with the imperatives of our bankers, where financial reward for work done and risks taken are the key words. Bonuses, taking and self-interest are likely to be the word associations that come to mind. Borrowing the language of Maslow again, we are talking of self-esteem, achievement and status as the bankers’ drivers.

The Big Society was a rather metaphysical entity when it first hit the lexicon in the 2010 election. It may be a little clearer now, but the electorate will be confused as to the values of a government encouraging volunteering, localism, social entrepreneurship and giving, yet still condoning the toxic behaviour of banks.

With Egyptian politics recently, western democracies were caught between desiring stability ( aka strong government ) and supporting self-determination. They sent out confused messages, as they tried to catch up with public opinion. In our domestic context, that is what is happening with bonuses and the Big Society.

Wednesday, November 24, 2010

Lessons from Ashes to Ashes - future elections will be anarchic and fast-changing battlefields.

The Ashes to Ashes billboard spoof between the Tories and Labour at the last election, stood out as an oasis of quick-thinking and imagination in an otherwise drab and sterile media campaign. In the heat of battle, it did not get the deserved attention from media analysts.

Labour’s billboard attempt to build on Gene Hunt’s character with Cameron sitting on the Quattro and a strapline of “Don’t let him take Britain back to the 1980’s”, was neatly turned against them with a Tory reworking of the image: “Fire up the Quattro, it’s time for a change.”

Apart from that, the billboards became yesterday’s tool. Those adverts that did reach the hoardings were the scenes of “improvements” from local graffiti artists. This has ever been the case. The difference this time was that the enhancements got a later airing on Twitter, Facebook and the blogsphere. A national audience was reached. Copywriting was democratised. Central party straplines were ridiculed with wit and insights.

Future elections will be largely fought through the blackberry, apps, blog, text and mobile. Imaginative, concise, quick-thinking and memorable messages will be needed for local leaflets if they are used, SMS circulation or Twittered in 140 characters. This can be a golden age for campaigners to generate witty, subversive, pithy and tight messages which tap into the voters’ psyche. Parties need to put in place, the infrastructure to harness the possibilities of a virtual reality campaign.

Monday, November 8, 2010

Is David Camerons’s decision to have a personal photographer the first signs of a rather different communication battle leading to the next election?

David Cameron’s decision to appoint a personal photographer – albeit salaried as a civil servant, has a little more behind it than accusations of vanity and cost.

The last election is receding rapidly in the memory and 2015 beckons. The last election was a game-changer with televised debates. What innovations will we have next time around?

Hustings, leaflets through the letterbox, canvassing, party broadcasts and big hoardings have reached their sell-by date. One may question the efficacy of databases and telephone canvassing. Not much left really. Four years is a long way off, and social media, apps and the blogosphere may have developed a presence and maturity beyond their current infancy.

People absorb information in different ways. Reading and listening can be turgid media, especially if the message is tedious to start with. Could it be that the photographer will herald the start of a pictorial narrative which can be taken to the public for the next election?. The success of OK and Hello stems not just from the subject matter, but also the balance between the photos and words. An easy scan which is just what politicians seek to get their message across.

You need a pictorial bank and you need to start now. You need photos with a message and context beyond record shots of the great and the good. Good photos might bring to life ethereal concepts such as The Big Society. It will be interesting to see how the Photoshopped-photographs are drip-fed through to the media. What, when and to whom? We can’t believe that they are just going into a photo archive for posterity and to show the family. This seemingly innocuous move from Cameron may have more behind it than meets the eye. Watch this space?

Tuesday, June 29, 2010

Clear diction at the G20 conference helps Cameron and Merkel.

A little reported comment by Angela Merkel, the German Chancellor at the Canadian G20 conference is worth noting. She observed how David Cameron's clear diction and careful delivery helped her understanding of his English and what he was saying. Here is a powerful message for the politician seeking to influence or the entrepreneur pitching for the next opportunity in Britain. Not many of us like the sound of our voices and even fewer do anything about it. Speaking well gives you authority, influence and status. Have you noticed that how you speak can get you better or poorer service? We are not talking of the strangulated sounds from the Royal family or the extravagences of regional accents, rather a delivery that is clear, free of jargon and colloquialisms, not distracting and makes for interested listening. In a competitive business world we tend to underplay one of the most valuable assets we have - well-spoken English. Foreigners are appreciative and we downplay it. Our exports, tourism and diplomacy would all benefit from Merkel's experience. One thing is for certain in their future meetings, Merkel will approach them knowing that a major communication hurdle has been overcome and the content of debate has a chance of being heard.